Marija Bratić, PhD

Associate Professor

Marija Bratić is employed as an associate professor in the field of tourism at the Department of Geography, Faculty of Science, University of Niš, Serbia. She has authored over 40 papers, a monograph on Cultural Tourism, and a practical handbook on Hotel Management, demonstrating her deep commitment to her field and practical expertise. She actively engages in reviewing papers for domestic and international journals (SCI), showcasing her expertise and recognition within the scientific community.

She expresses her contributions through research papers and active participation in numerous domestic and international projects, solidifying her status as an active researcher. Her knowledge and experience are further validated by her role as a reviewer for the Commission for Accreditation of Study Programs in Geography and Tourism in the research areas in the Republic of Serbia. Her main research areas include cultural tourism, event management, mountain, spa, and sports tourism.

Marija's dedication to teaching and research establishes her as an authority in her field, and her active involvement in academic and research projects is highly esteemed and respected.

In addition to her involvement in various projects, Marija Bratić has also participated in organizing seminars at the Faculty of Mechanical Engineering in Niš in the years 2012 and 2013. She was a member of the conference organized by the Ministry of Tourism of the Republic of Serbia, as part of the MoReSce group, titled "Mountain resort - Summit Central Europe" in June 2013. This further enriched her capabilities in the field of tourism.

Projects (selected):

• АDRIA HUB "Wood and Technological Methods of Processing in the Western Balkans"Tourism geography; Mountains tourism, Project leader- Prof. Luca Tomesani, PhD, CIRI-MAM Director, Department of Industrial Engineering University of Bologna, Via Zamboni, 33 - 40126 Bologna, Italy; (She spent six months in Bologna at the University for enhancement through a project). 01./26.05.2016.
• HORIZON 2020 "The Road to Friday of Science-ReFocuS" - Program for research and innovative activities, sub-program Marija Sklodovski Curie (H2020-MSCA-NIGHT-2016-rEfOCUs-722341). 2017/19
• Bilateral project Serbia and Slovenia “Challenges and approaches for tackling the seasonality issues in mountain tourism destinations” No 14 – Project leader.2018/2019
• Project Ministry of Education, Science and Technological Development of the Republic of Serbia “Physical activity and fitness components in the elderly” , No. ON179056. 2018/2019
• Interreg-IPA CBC Bulgaria – Serbia, “Strategy for the development of sports tourism in the cross-border area of Pirot-Vrsec ”, hired as an expert in the field of Tourism through the consulting agency Empirija-Nis, publication ref:2014TC1615CB007-2015-1-143-PP2/TD03 2018/2019     
• Within the project program "Staff mobilities" ERASMUS+, she represented the Faculty of Science, University of Niš, at the University in Aras, France per les mobilites de formation entre payas programme et partenaires for training between programme and partner countries France-Serbia. Oktobar 2019.
• Erasmus + projects Serbia, Bosnia and Hercegovina, Montenegro “Strengthening Capacities for Tourism Changes in WB: Building Competences for Quality Management of Heritage and Cultural Tourism– CULTURWB – ERASMUS+ CBHE Project 574193-EPP-1-2016-1-RS-EPPKA2- CBHE-JP". 2018-2020
• Project consultant „VIA MILITARIS“ – A Corridor for Sustainable Tourism Development“ Ref: NoCB007,2,12,032, The project is co-funded by EU through the Interreg-IPA CBC Bulgaria-Serbia Programme. 2019/2020
• Within the project program "Staff mobilities", ERASMUS+ was presented by the Faculty of Science and Mathematics, University of Niš at the University of Primorsk, Faculty of Tourism in Portorož, for training between programs and partner countries Slovenia-Serbia. Мај 2023.
• COST action СА21161 “A new ecosystem of early music studies.”, kao MC coordinator from Serbia.. 2022-2026

Selected published papers in scientific journals and conference papers:     

• Bratić, M., Pavlović, D., Kovačić, S., Pivac, T., Marić Stanković, A., Vujičić, M. D., & Anđelković, Ž. (2024). An IPA Analysis of Tourist Perception and Satisfaction with Nisville Jazz Festival Service Quality. Sustainability, 16(22), 9616.
• Stanković, A. M., Vesić, M., Pavlović, S., Bratić, M., Anđelković, Ž., & Lukić, A. (2024). Prospects for Sustainable Tourism in Mountain Protected Areas: A Case Study of Southeastern Serbia. Mountain Research and Development, 44(4), R26-R34.
• Bratić, M., Carmer, A. B., Vujičić, M. D., Kovačić, S., Stankov, U., Masliković, D., … & Ćirirć Lalić, D. (2024). All I know–destination cognitive image latent profile analysis. Tourism Review.
• Vujičić, M. D., Šaćirović, D., Stankov, U., Ali, F., Kovačić, S., Besermenji, S., … & Bratić, M. (2023). Emerging cities and travel motivation: A latent profile analysis approach. Journal of Vacation Marketing, 13567667231188872.
• Anđelković, Ž., Kovačić, S., Bratić, M., Vujičić, M. D., Stankov, U., Pavluković, V., … & Đukičin Vučković, S. (2022). Museum Tour Guide Performance: A Visitor Perspective. Sustainability, 14(16), 10269.
• Ðošić, A., Živković, D., Milanović, Z., Živković, M., Bjelaković, L., Bratić, M., & Pantelić, S. (2021). The association between level of physical activity and body mass index, and quality of life among elderly women. Frontiers in Psychology, 12, 804449.
• Sacirovic, D., & Bratic, M. (2022). Motivational factors and satisfaction of foreign tourist visiting Belgrade as tourist destination according to their social and demographic characteristics.
• Bratić, M., Radivojević, A., Stojiljković, N., Simović, O., Juvan, E., Lesjak, M., & Podovšovnik, E. (2021). Should I stay or should I go? Tourists’ COVID-19 risk perception and vacation behavior shift. Sustainability, 13(6), 3573.
• Bratić, M., Marjanović, M., Radivojević, A. R., & Pavlović, M. (2020). M-GAM method in function of tourism potential assessment: Case study of the Sokobanja basin in eastern Serbia. Open Geosciences, 12(1), 1468-1485.
• Radivojević, A., Pavlović, M., Filipović, I. M., Bratić, M. M., Đorđević, M. G., Stanković, M. N., & Đorđević, D. M. (2012). Characteristics of mineral, thermal and thermomineral waters of Carpatho-Balkanides Region (Eastern Serbia): The potentials and possibilities of their exploitation. Technics Technologies Education Management-TTEM, 7(3), 1357-1366.
• Bratić, M. (2021). Motivation and segmentation of tourists in rural areas: case study of Serbia. Teme-Časopis za Društvene Nauke, 45(3), 867-883.
• Đošić, A., Bratić, M., Jezdimirović, M., Purenović-Ivanović, T., Živković, D., & Bratić, M. (2020). Fitness parameters and morphological characteristics of overweight and obese children aged seven. Facta Universitatis, Series: Physical Education and Sport, 549-558.
• Bratić, M., Petrović, J., & Živković, J. (2011). STANJE I PERSPEKTIVE RAZVOJA TURIZMA NA PROSTORU STARE PLANINE. Economic Themes, 49(2).
• Radivojević, A., Milovanović, M., Bratić, M., Stričević, L., & Milić, J. (2014). Savremene demografske promene i problemi na teritoriji Grada Niša. Glasnik Antropološkog društva Srbije, 49, 1-9.
• Anđelković, Ž., Bratić, M., Stamenković, S., Pavlović, L., & Danković, G. (2023). THE IMPORTANCE OF YOUTH SPORT CAMPS FOR SUSTAINABLE (TOURISM) DEVELOPMENT. Facta Universitatis, Series: Physical Education and Sport, 045-053.
• Savić, Z., Bratić, M., & Stojiljković, N. (2012). Rekreativni turizam, organizacija zimovanja i letovanja sa aspekta nastave aktivnosti u prirodi. SPORTS SCIENCE AND HEALTH, 4(2).
• Bratić, M., Lesjak, M., Đorđević, M., Đorđević, M., & Radivojević, A. (2019). Seasonal movements in mountain tourism of Serbia: a review of methods and literature. Serbian Journal of Geosciences, 5(2019), 13-20.
• Đošić, A., Živković, D., Živković, M., Purenović-Ivanović, T., Bratić, M., & Pantelić, S. (2021). INFLUENCE OF MORPHOLOGICAL CHARACTERISTICS ON THE PARAMETERS OF HEALTH-RELATED FITNESS IN OVERWEIGHT AND OBESЕ BOYS. Facta Universitatis, Series: Physical Education and Sport, 041-051.
• Šušić, V., Bratić, M., & Milovanović, M. (2016). DEMOGRAPHIC AND SOCIOECONOMIC CHARACTERISTICS AND MOTIVES OF THE VISITORS TO THE TOURIST MANIFESTATION NISVILLE JAZZ FESTIVAL/ДЕМОГРАФСКЕ, СОЦИО-ЕКОНОМСКЕ КАРАКТЕРИСТИКЕ И МОТИВИ ПОСЕТИЛАЦА ТУРИСТИЧКЕ МАНИФЕСТАЦИЈЕ НИШВИЛ ЏЕЗ ФЕСТИВАЛA. Teme, 123-137.
• Radivojević, A., Pavlović, M., Filipović, I. M., Bratić, M. M., Đorđević, M. G., Stanković, M. N., & Đorđević, D. M. (2012). Characteristics of mineral, thermal and thermomineral waters of Carpatho-Balkanides Region (Eastern Serbia): The potentials and possibilities of their exploitation. Technics Technologies Education Management-TTEM, 7(3), 1357-1366.
• Bratić, M., Petrović, J., Golubović, N., & Anđelković, Ž. (2022). THE IMPACT OF INTERNET ON TOURISM DEMAND. TEME.
• Jorgić, B., Dimitrijević, L., Aleksandrović, M., Bratić, M., & Milanović, Z. (2021). Effects of 12-week aquatic exercises on gross motor function, swimming skills and walking ability in children with cerebral palsy. Minerva Pediatrics.
• Petrović, J., Bratić, M., & Živković, J. (2012). Sustainable tourism in the Stara Planina mountain area. Teme, 36(2), 773-784.
• Bratić, M., Lesjak, M., Radivojević, A., Đordjević, M., & Đorđević, M. (2022). Analysis of seasonal movement in mountain centers of Serbia, with a special overview of Kopaonik. Glasnik Antropološkog društva Srbije, 55.
• Bratić, M., & Stojiljković, F. (2015). Demographic movements in rural settlements municipality of Knjaževac. Glasnik Antropološkog društva Srbije, (50), 49-57.