Danijel Pavlović has more than fifteen years of academic experience in teaching, scientific research and working with students. From 2021, he holds the title of University associate professor. He received his doctorate in management in tourism on the topic "Measuring competitiveness as a basis for improving the position of a tourism destination". His main research areas include tourism management, the competitiveness of tourism destinations and the business of travel agencies and tour operators.

He is a member of SeMA - Serbian Marketing Association. He is a member of the Coordination Commissions and the Sectoral Council at the ministries and in the Agency for Qualifications of the Republic of Serbia. He is a member of the editorial board and a reviewer of several domestic and international scientific journals in the field of tourism and beyond.

He is a member of the editorial and organisational boards of several international scientific journals and conferences in the field of tourism and beyond. He participated as a consultant in several tourism development programs and as a member of a team for tourism strategic document development related to the development of tourism, professional projects and as a member of the project team in scientific projects. He also holds the position of Secretary General of the International Institute for Peace Through Tourism (IIPT) in Serbia - IMIT Serbia (IIPT Chapter Serbia). Co-author is of the book "Business of travel agencies and tour operators" (in Serbian).International Institute for Peace Trought Tourism – IIPT) u Srbiji – IMIT Srbija (IIPT Chapter Serbia). Koautor je knjige „Poslovanje turističkih agencija i organizatora putovanja“.

Projects (selected):

• Education of employees in tourism. Ministry of Trade, Tourism and Services, Government of the Republic of Serbia. February 2007-February2008,
• Master plan for sustainable rural tourism development in Serbia - UNWTO. June 2010 – February 2011.
• EDEN - Exceptional destinations of Europe - European Commission, Partner institution in Serbia: Tourist Organization of Serbia - TOS. 2014.
• TOURCOMSERBIA - Tourism destination competitiveness - evaluation model for Serbia - Project financed by the Science Fund, Republic of Serbia - GRANT No. 7739076. 2021-2024.
• Development of basic guidelines for creating a marketing plan for DMO Šumadija and Pomoravlje. Regional Development Agency of Šumadija and Pomoravlje. 2023.
• Analysis of the outbound Serbian market. National Tourism Organization of Spain - TOURESPANA. 2022.
• Study on the development potential of religious tourism and pilgrimage products in Vodnjan and its surroundings (Croatia) - Basis for the Religious Tourism Development Program. City of Vodnjan, Tourist Association Vodnjan. 2023.
• Consulting for the training of employees in the Destination Management Organization of Šumadija and Pomoravlje (2023). Client: Regional Development Agency for Economic Development of Šumadija and Pomoravlja. Consultant. 2023.

Selected published papers in scientific journals and conference papers:

• M. Cimbaljević, A. Panić, D. Pavlović, P. Vanja, T. Pivac, S. Kovačić, U. Stankov, Systematic Literature Review on Tourism Destination Competitiveness Research, International Scientific Journal – Turizam , Vol. 27, No. 1-4, pp. 51 - 65, Apr, 2023
• S. Kovačić, V. Pavluković, T. Pivac, D. Pavlović, Development of a Tourism Destination Competitiveness Model for Serbia –A Participatory Approach, European Economic Letters, Vol. 13, No. 1, pp. 237 - 244, Apr, 2023
• S. Zlatanov, D. Pavlović, J. Popesku, Facebook Activities of National Tourism Organisations: Serbia and the Defined Competitive Set, Teme, Vol. XLV, No. 3, pp. 919 - 936, Dec, 2021
• D. Pavlović, COVID-19 and Social Distancing Implications for Religious Activities and Travel: The case of the Serbian Orthodox Church, International Journal of Religious Tourism and Pilgrimage, Vol. 8, No. vii, pp. 102 - 110, Nov, 2020
• M. Teodorović, J. Popesku, D. Pavlović, Building a domestic destination brand: A case of Serbia, Teme, Vol. XLIV, No. 3, pp. 929 - 946, 2020
• M. Teodorović, J. Popesku, D. Pavlović, Perceptual Landscape of the Serbian Domestic Tourism Market, Industrija, Vol. 47, No. 1, pp. 23 - -42, 2019
• S. Alčaković, D. Pavlović, J. Popesku, Millennials and Gamification – A Model Proposal for Gamification Application in Tourism Destination, Marketing, Vol. 48, No. 4, pp. 207 - 214, 2017
• G. Dobrivojević, D. Pavlović, J. Popesku, Location attractiveness for investments as a competitiveness factor in tourism, Teme, Vol. XLI, No. 3, pp. 655 - 671, 2017
• M. Jovanović-Tončev, M. Kostić, V. Džamić, D. Pavlović, F. Đoković, Eco-label in the function of sustainable marketing: Comparative analysis of Serbian and Romanian practice, Ecologica, Vol. 24, No. 85, pp. 19 - 25, 2017
• D. Pavlović, G. Avlijaš, N. Stanić, Tourist Perception as Key Indicator of Destination Competitiveness, Teme, Vol. XL, No. 2, pp. 853 - 868, Sep, 2016
• G. Avlijaš, D. Pavlović, R. Avlijaš, Eko-preduzetništvo: biznis u službi zaštite životne sredine, Ecologica, Vol. 23, No. 82, pp. 193 - 197, 2016
• J. Popesku, D. Pavlović, Competitiveness of Serbia as a Tourist Destination - Analysis of Selected Key Indicators, Marketing, Vol. 44, No. 3, pp. 199 - 210, Sep, 2013
• V. Spasić, D. Pavlović, Efekti primene savremene informacione tehnologije u poslovanju malih turističkih agencija, Časopis za teoriju i praksu finansija, bankarstva, revizije i osiguranja, Vol. 5, No. 1, pp. 148 - 156, Jun, 2008
• D. Pavlović, A. Panić, M. Glamuzina, J. Zhu, Factors Influencing the Selection of Travel Agencies and Tour Operators by Generation Z Travelers in China, Sitcon 2023 Managing The Future By Learning From The Past – Contemporary Trends In Tourism & Hospitality, pp. 143 - 153, Dec, 2023
• D. Pavlović, A. Panić, T. Radojević, M. Cimbaljević, The resource basis of the competitiveness of the tourist destination - natural resources and attractiveness, Conference Proceedings of the V International Scientific Conference „Turizem“, pp. 150 - 159, May, 2023
• D. Pavlović, A. Panić, T. Radojević, M. Knežević, Tourism Destination Competitiveness Evaluation and Sustainable Indicators - Evidence of the TOURCOMSERBIA Model, Conference Proceedings: The Fourteenth International Conference: “Challenges of Europe: Design for the Next Generation”, pp. tba - tba, May, 2023
• A. Panić, D. Pavlović, M. Knežević, T. Radojević, N. Stanišić, D. Mandić, The significance of cultural resources in enhancing competitiveness of tourism destinations: TOURCOMSERBIA model, International Scientific Conference on Economy, Management and Information Technologies – ICEMIT 2023, 2023
• D. Pavlović, V. Pavluković, S. Kovačić, T. Pivac, A. Panić, Developing a Model for Evaluating the Competitiveness of Serbia as a Tourism Destination – A Tourcomserbia Framework (Extended Abstract)), SITCON 2022 Conference Proceedings, pp. 105 - 109, Dec, 2022
• M. Teodorović, J. Popesku, D. Pavlović, Assesment of international tourist' perceived sustainability of a tourist destination, SITCON 2020 Conference - Book of proceedings, pp. 142 - 144, Oct, 2020
• Obradović, J. Popesku, J. Stanković, S. Alčaković, D. Pavlović, Generacija Z: Značaj kulturnog nasleđa u odabiru turističke destinacije, Izazovi savremenog marketinga 2019 – Zbornik radova, pp. 345 – 352, Nov, 2019
• M. Obradović, J. Popesku, J. Stanković, S. Alčaković, D. Pavlović, Generacija Z: Značaj kulturnog nasleđa u odabiru turističke destinacije, Izazovi savremenog marketinga 2019 - Zbornik radova, pp. 345 - 352, Nov, 2019
• N. Kilibarda, D. Pavlović, D. Borovčanin, I. Brdar, Gastronomske manifestacije kao deo nematerijalnog kulturnog nasleđa Srbije, Conference Proceedings: Culture, Haritage and Tourims Development; Kultura, nasleđe i razvoj turizma - SITCON 2018 - Singidunum International tourism Conference, pp. 221 - 228, Oct, 2018
• S. Alčaković, D. Pavlović, J. Popesku, Milenijalci i gejmifikacija - predlog modela za primenu gejmifikacije u turističkim destinacijama, Izazovi i problemi savremenog marketinga - zbornik radova konferencije Srpskog udruženja za marketing (SEMA),, pp. 21 - 31, Nov, 2017
• D. Pavlović, R. Raj, Religious tourism as an Emerging Market for Central-East European Countries, 10th Annual International Religious Tourism and Pilgrimage Conference, Santiago de Compostela, Spain - Book of abstracts, pp. 87 - 87, Jun, 2017
• V. Spasić, D. Pavlović, SWOT analiza uloge turističkih agencija u plasmanu proizvoda verskog turizma Srbije na međunarodnom tržištu / SWOT analysis of the role of travel agencies in distributing religious tourism products of Serbia in the international market, Conference Proceedings - SITCON 2017 - Singidunum International Tourism Conference, pp. 154 - 161, Jun, 2017
• D. Pavlović, V. Spasić, N. Stanić, Market Trends for Tour Operator and Travel Agencies Booking Channels - Preferences of Young People in Serbia, SITCON 2016 Singidunum International Tourism Conference, pp. 209 - 2014, Sep, 2016
• D. Pavlović, M. Knežević, V. Spasić, V. Božinović, EFFECTS OF HOTEL CAPACITIES DISTRIBUTION VIA ON-LINE TRAVEL AGENCIES, Zbornik radova "Hotelska kuća 2015", Nov, 2015
• Spasić, D. Pavlović, Role of destination management companies (DMC) on improving competitiveness of Serbia as tourism destination, SITCON 2015 Singidunum International Tourism Conference, Belgrade,, pp. 23 – 28, Sep, 2015
• J. Popesku, D. Pavlović, Adapted integrated model of destination competitiveness, SITCON 2015 Singidunum International Tourism Conference, Belgrade,, pp. 9 - 17, Sep, 2015
• V. Spasić, D. Pavlović, Role of destination management companies (DMC) on improving competitiveness of Serbia as tourism destination, SITCON 2015 Singidunum International Tourism Conference, Belgrade,, pp. 23 - 28, Sep, 2015
• V. Spasić, D. Pavlović, N. Stanić, DISTRIBUTING TOURISM AND TRAVEL SERVICES IN SERBIA - TRADITIONAL TRAVEL AGENCIES/TOUR OPERATORS VS. ONLINE DISTRIBUTION, Synthesis 2015 - International Scientific Conference of IT and Business-Related Research, pp. 531 - 536, 2015
• V. Spasić, A. NJeguš, D. Pavlović, MODERN INFORMATION TECHNOLOGIES APPLICATION IN DESTINATION MANAGEMENT COMPANIES, SINTEZA 2014; Impact of Internet on Business activities in Serbia and Worldwide; E-Business in tourism and hospitality industry;, pp. 772 - 776, 2014
• J. Popesku, D. Pavlović, Uloga hotelskih preduzeća u stvaranju konkurentske pozicije turističke destinacije, Hotelska kuća 2013, Hores, Beograd, 2013., pp. 30 - 40, Oct, 2013
• V. Spasić, D. Pavlović, Uloga novih elektronskih posrednika u prodaji kapaciteta u hotelskoj industriji, Međunarodni zbornik naučnih i stručnih radova Hotelska kuća 2013, Hores, Beograd, 2013., pp. 388 - 398, Oct, 2013
• J. Popesku, D. Pavlović, Tourist Destination Competitiveness: Case Study of Serbia, 4th Asia-Euro Conference 2012 in Tourism, Hospitality & Gastronomy, The way forward: exploring Multidisciplinary approaches, 28 November – 1 December, 2012 Lakeside Campus, Taylor’s University, Subang Jaya, Malaysia e-ISBN 978-967-0173-09-2, Nov, 2012
• V. Spasić, D. Pavlović, Uticaj savremene informacione i komunikacione tehnologije na produktivnost rada u turističkim agencijama i organizatorima putovanja, VII Međunarodni naučni skup „Mediteranski dani“ Trebinje, Turistička privreda i povezane teme: tematski zbornik, Trebinje 20-22.09.2012., pp. 306 - 312, Sep, 2012
• N. Sekulović, D. Pavlović, Competitiveness of Serbia as a Tourist Destination and the Global Economic Crisis, Education and Industry Advancing Together Proceedings - EIAT International Conference, Belgrade 24 - 26th September 2010, pp. 45 - 59, Sep, 2010
• D. Pavlović, Uloga turoperatora i turističkih agencija u kreiranju i pružanju turističkih usluga, u Čerović., S., Brdar, I., Knežević, M. Turizam - teorija i principi, pp. 161 - 170, Univerzitet Singidunum, Beograd, 2022

Selected Textbooks (in Serbian):

• Spasić, V., Pavlović, D. (2018) Business of travel agencies and tour operators. Singidunum University. Belgrade, Serbia. (in Serbian)
• Spasić, V., Pavlović, D. (2023) Business of travel agencies and tour operators. Singidunum University. Belgrade, Serbia. (in Serbian)