President of the Centre for Responsible and Sustainable Tourism Development - CenORT (since 2001), and since 2021 president of the Institute for Peace through Tourism (International Institute for Peace through Tourism/IIPT - Serbia Chapter).

Full professor at Singidunum University, Faculty of Tourism and Hotel Management (2004-2021). He taught at undergraduate, master and doctoral studies.

Professor (1984-2008) and director (1992-1995) of College of Tourism; Belgrade.

First general director of the National Tourism Organisation of Serbia (1994-2001).

His field of research includes tourism destination management, sustainable tourism development management, tourism marketing and special interest tourism.

He completed his undergraduate, master's and doctoral studies at the Faculty of Economics of the University of Belgrade.

His field of research includes tourism destination management, sustainable tourism development management, tourism marketing and special interest tourism.

Author, leader and supervisor of domestic and international projects primarily related to management and marketing, especially for projects that focus on local and regional tourist destinations and specific tourism products.

He is a member of AIEST (International Association of Scientific Experts in Tourism).

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Projects (selected):

• Basic guidelines for creating a marketing plan for the Destination Management Organization of Šumadija and Pomoravlja (2023). Client: Regional Development Agency for Economic Development of Šumadija and Pomoravlja. Co-author
• Consulting for the training of employees in the Destination Management Organization of Šumadija and Pomoravlje (2023). Client: Regional Development Agency for Economic Development of Šumadija and Pomoravlja. Consultant
• DIGITOUR – Strengthening the tourism sector in Europe through digital tools and innovation, (2023). Client: COSME Program - Cluster of culture routes (Serbia). Associate
• Religious tourism of cross-border areas Montenegro-Serbia, (2022) Client: HORTEK - Hospitality Tourism Academy. Associate
• Research on the satisfaction of foreign guests in Belgrade, (2020). Client: HORES - Business Association of the Hotel and Restaurant Industry of Serbia. Leader and author
• IDENTIS Project – Integrated development of natural and cultural tourism in Tisa region, (2019). Client: Turistička organizacija Vojvodine.
• Terms of reference for the project "Creating a study with the aim of repositioning Belgrade as a tourist destination", (2018). Client: Tourism Organization of Belgrade. Leader and author
• Tourism Development Program of the Municipality of Prijepolje (2015). Client: Municipal Assembly of Prijepolje. Supervisor.
• Master plan for sustainable development of rural tourism in Serbia (2010). Tourism&Leisure Advisory Services and Singidunum University. Client: UNWTO and four other UN agencies, as well as the Ministry responsible for tourism in the Government of Serbia. Singidunum University team leader and co-author
• Tourism marketing strategy of Vojvodina (2009). Educons University. Client: Government of AP Vojvodina. Co-author
• Tourism Development Strategy of Belgrade (2008). Institute of Economic Sciences. Client: Assembly of the City of Belgrade. Deputy leader and co-author
• Education of employees in tourism. Ministry of Trade, Tourism and Services, Government of the Republic of Serbia. February 2007- February 2008. Leader of the subproject: Tourism Destination Management and lecturer
• Master plan of the tourist destination Zlatibor-Zlatar (2007). University Singidunum. Client: Ministry of Trade, Tourism and Services of the Republic of Serbia. Leader and co-author
• Master plan of the tourist destination Zlatibor-Zlatar (2007). University Singidunum. Client: Ministry of Trade, Tourism and Services of the Republic of Serbia. Leader and co-author

 

‎Selected published papers in scientific journals and conference papers:Selected published papers in scientific journals and conference papers:

• S. Zlatanov, D. Pavlović, J. Popesku, Facebook Activities of National Tourism Organisations: Serbia and the Defined Competitive Set. (2021) Teme, Vol. 45, No. 3, pp. 919-936.
• S. Zlatanov, J. Popesku. Promotion of religious tourism sites on Facebook by the NTOs (2021), International Journal of Religious Tourism and Pilgrimage Vol. 9, No. 3.
• M. Teodorović, J. Popesku, D. Pavlović, Building a domestic destination brand: A case of Serbia. (2020) Teme, Vol. XLIV, No. 3, pp. 929 – 946.
• G. Jević, J. Popesku, J. Jević, Analysis of motivating factors for visiting wineries in the Vršac wine region (Vojvodina, Serbia). (2020). Geographica Pannonica, Vol. 24, No. 1, pp. 56 – 66.
• M. Teodorović, J. Popesku, D. Pavlović, Perceptual Landscape of the Serbian Domestic Tourism Market, (2019). Industrija, Vol. 47, No. 1, pp. 23 - -42.
• Radić, J. Popesku, Quality of cruise experience: Antecedentes and consequences. (2018). Teme, Vol. XLII, No. 2, pp. 523 - -539.
• S. Alčaković, D. Pavlović, J. Popesku, Millennials and Gamification – A Model Proposal for Gamification Application in Tourism Destination,. (2017) Marketing, Vol. 48, No. 4, pp. 207 - 214,
• S. Oklobdžija, J. Popesku, The Link Between Digital Media and Making Travel Choices. (2017) Marketing. Vol. 48, No. 2, pp. 75 – 85.
• G. Dobrivojević, D. Pavlović, J. Popesku, Location attractiveness for investments as a competitiveness factor in tourism. (2017). Teme, Vol. XLI, No. 3, pp. 655 – 671.
• M. Teodorović, J. Popesku, Country Brand Equity Model: Sustainability Perspective- (2016). Marketing, Vol. 47, No. 2, pp. 111 – 128.
• M. Graf, J. Popesku, Cultural Routes as Innovative Tourism Products and Possibilities of their Development (2016). International Journal of Cultural and Digital Tourism, Vol. 3, No. 1, pp. 24 – 44.
• V. Vujović, J. Popesku, Empirical Measurement of the Quality of Tourist Services in the Case of Perception of Staff's Impression. (2016). Teme, Vol. XL, No. 2, pp. 713 – 728.
• J. Popesku, D. Pavlović, Competitiveness of Serbia as a Tourist Destination - Analysis of Selected Key Indicators. (2013). Marketing, Vol. 44, No. 3, pp. 199 – 210.
• A. Panić, J. Popesku, Perspectives on Rural Wellbeing Tourism in the region of Western Serbia: Tourists Motivations and Expectations, SITCON 2021 Conference - Book of proceedings pp. 95-105, Oct, 2021.
• M. Teodorović, J. Popesku, D. Pavlović, Assessment of international tourist' perceived sustainability of a tourist destination, SITCON 2020 Conference - Book of proceedings, pp. 142 - 144, Oct, 2020.
• J. Popesku, S. Zlatanov, Comparative Analysis of Marketing Activities of the National Tourism Organizations on Facebook, 7th Conference of the International Association for Tourism Economics (IATE), La Plata, Argentina, 7th conference of the International Association for Tourism Economics - Book of abstracts, pp. 113 - 113, Sep, 2019
• S. Zlatanov, J. Popesku, Promotion of religious tourism sites on Facebook by the NTOs, 11th International Religious Tourism and Pilgrimage Conference, Belgrade, Serbia, Jun, 2019
• S. Zlatanov, J. Popesku, Current Applications of Artificial Intelligence in Tourism and Hospitality, SINTEZA 2019, Book of Proceedings, pp. 84 - 90, Apr, 2019
• S. Zlatanov, J. Popesku, Promotion of cultural properties on Facebook by the National Tourism Organization of Serbia, Singidunum International Tourism Conference: Culture, Heritage and Tourism Development: book of proceedings, pp. 56 - 61, Oct, 2018
• J. Popesku, M. Teodorović, Aspirational Segment as an Important Innovative Opportunity for Serbia’s Tourism Products, Zbornik radova XI Hotelska kuća, pp. 35 - 46, Nov, 2017
• J. Popesku, Sustainable tourism development in developing countries-Issues and challenges, Sustainable tourism development-Issues, challenges & debates (Book of abstracts), Kathmandu, Nepal, 2017., pp. 3 - 4, Apr, 2017
• M. Graf, J. Popesku, Cluster of Cultural Routes - Innovative Model of Cultural Routes Network Governance, Heritage and Cultural Tourism Open Resources for innovative training schemes related to the Cultural Routes of the Council of Europe, Paris, Sep, 2016
• M. Teodorović, J. Popesku, Serbia’s competitive position in the regional tourism destination market, SITCON 2016 Conference, pp. 258 - 258, Sep, 2016
• N. Mihajlović, J. Popesku, The analysis of Serbian customers satisfaction with e-services quality dimensions of lodging e-intermediaries, SITCON 2016 conference, pp. 260 - 260, Sep, 2016
• J. Popesku, Tourism and Peace - towards reconciliation after Balkan region conflicts, The 8th Kinneret International Tourism Conference, Jan, 2016
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Selected Textbooks (in Serbian):

• Marketing in tourism and hospitality. (2020), six editions, Singidunum University, Belgrade
• Tourism destination management (2016). five editions, Singidunum University, Belgrade
• Marketing in Tourism (2002, 2009). College of Tourism, Belgrade.